Q&A Live: Can I have two niches? I was at a networking event last week and I just pitched my super specific niche. It made me feel like I should have altered my niche to be less specific

Bill advises sticking to a shared niche statement for brand recognition, cautioning against conflicting or competing messages.

Bill explains that while you can tailor a message to the audience you are targeting, it is advantageous to stick to a shared niche statement in order to ensure brand recognition. It also cautions against creating statements that conflict with each other or compete with one another.